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Designed in Los Angeles, California

Founded in 2008 and based in Los Angeles, VELVET HEART, a contemporary women’s clothing line with a focus on a casual lifestyle, has become the brand to look for when a woman wants casual shirting, easy-to-wear dresses, pants and jackets. VELVET HEART offers great fit, outstanding quality, vintage details and an affordable price, proving that style does not have to mean “expensive.” 

Velvet Heart offers chic, on trend styling in a broad array of shirting bodies, both basic and novelty, that come in an expansive selection of fabrics, colors and prints. Constructed from fine spun cotton, soft-as-silk rayon, supple Tencel, chiffons and charmeuse – all fabrics are easy care and easy wear. Notably, Tencel has become a key fabric within the Velvet heart collection and is interpreted in every classification.  Jackets and dresses that complement the brand are also available. Designed to work together as a collection or as individual items, VELVET HEART’S must have pieces are meant for the woman who is young, or young at heart.